10 Best CPM Ad Networks for Publishers
In today’s programmatic environment, CPM ad network systems are growing at an exponential rate. Ad network companies such as Google AdSense almost had a monopoly.
Long-standing industry leaders, however, are now facing stiff competition from companies that compete through innovation and develop technology solutions rich in targeting methods, real data, and smartphone ad functionality.
When ad networks for publishers first began, they used unusual real-time bidding techniques for media groups. Smaller businesses that rely on advertisers as their leaders have evolved to provide advertisers with an accessible CPM business model of monetization.
In this article, we will tell you about the best CPM ad networks for publishers in 2023.
What is CPM and how does it work?
Cost per mile (CPM), also known as cost per thousand impressions, is the abbreviation for this phrase. It is used to track ad performance and refers to how much it costs to have an ad published and seen a thousand times on a website. The CPM model enables brands to earn money each time an ad is displayed.
The most common pricing method for digital ads is the CPM revenue model. The strategy is based on impressions, a metric that measures the number of interactions with a specific ad.
Advertisers pay a set fee to website owners for every thousand ad views. If an ad is placed on the same page of a website twice, the advertiser must pay for two impressions, even if only one page is viewed.
How to Use it?
CPM advertising packages can be extremely beneficial to publishers. Because users do not have to interact with or click on the ad, revenue can be generated more easily.
In other words, publishers can earn money simply by placing advertisements on their websites. This is much easier than getting users to interact with an ad.
It’s worth noting, however, that rates for the CPM model are lower than for other metrics, so a website with a lot of traffic will make more money.
10 Best CPM Ad Network for Publishers
Here are some of the best cpm banner networks for publishers. We’ll go through each one individually.
1. Publift
Publift is a simple and cutting-edge programmatic advertising technology provider. Ad revenue for its clients typically increases by 55%. They have collaborated with over 250 publishers and app developers around the world. Furthermore, it is an excellent option for publishers looking to monetize, grow their business, and serve quality ads with minimal impact on their user experience.
2. Google Ad-sense
Publishers can use both CPM and CPC advertising with Google AdSense (cost-per-click campaigns). Although AdSense has a large advertising pool that pays well, its approval system is quite strict.
Publishers receive 68% of the revenue, while Google receives 32%. Furthermore, it allows publishers to choose from 450 different ad categories and provides them with a global reach of 2 million advertisers.
The main disadvantage is that AdSense accounts require clearance, which is not easy to obtain. Nonetheless, it is one of the best cpm ads networks in the world. When it comes to campaign controls, payment and other features, the platform provides a plethora of options for publishers.
3. Adcash
Adcash has billions of dollars in monthly advertising revenue and over 200 million viewers per day. They claim to always fill inventories, allowing publishers to monetize web traffic with minimal effort.
While the platform takes pride in providing dynamic CPM monetization and a great user experience, you can also opt for the manual process.
Adcash also accepts smartphone advertising and has a smart network for targeted advertising. There is no minimum traffic requirement for approval, and there are several payment options available.
4. Exponential (Tribal fusion)
Exponential is one of the best cpm ads networks on the internet, providing a variety of ad types. The platform provides publishers and advertisers with custom-tailored monetization plans.
It offers higher CPM rates and a large opportunity to earn revenue through highly targeted ads.
5. BuySellAds
BuySellAds is a good option for beginners because there are no minimum traffic requirements, so website owners can get started right away.
This ad network assists publishers in negotiating direct deals with advertisers. It also allows them to monetize traffic that is blocked by ad blockers.
6. Propeller Ads
One of the best cpm ads networks is PropellerAds. It takes less than five minutes to try their service, which allows you to monetize your website or smartphone traffic.
You can get started right away by adding and checking your domain ownership using a few simple steps. Furthermore, it supports a variety of ad types, including OnClick PopUnder Ads, Web Ads, Banner Ads, and Layer Ads. It also offers real-time reporting.
7. Uber CPM
UberCPM is one of the fastest-growing CPM ad networks, offering publishers an 80% profit share and instant site permissions. It is a network of ad exchanges that places your inventory on various exchanges so that many advertisers can place bids on your domain.
Monthly payments to publishers can be made through wire transfer, PayPal, or Payoneer. Additionally, they will offer real-time statistics and 24-hour, 7-day-a-week customer service.
8. Conversant media
For advertisers and marketers, Conversant is a personalized digital marketing platform. The business also offers a network for affiliate marketing. Only top-tier websites are accepted into their operations.
They offer a variety of ad formats. You have complete control over advertising, so you can decide whether to show it on your blog or not. Their customer support is outstanding.
9. Adbuffs
Adbuffs technology allows major publishers to increase sales by encouraging many advertisers to place bids on inventory.
With prices that rival and sometimes even outperform AdSense for some publishers, it is also the ideal AdSense replacement network. This network is innovative and successful because it uses real-time bidding.
Advertisers and publishers are required to abide by strict approval protocols and CPM prices are fair.
10. Media.net
Media.net is a leading online advertising technology company that creates cutting-edge products for advertisers and publishers.
It is an advertising company that specializes in monetization products for digital publishers. To monetize the publisher’s inventory, the services include search, display, native, video and mobile advertising.
Conclusion
We have already discussed the best cpm ads networks for publishers that will help your business grow. The CPM democratizes data by sharing it with everyone in the organization who requires it, allowing them to make the best decisions.
It brings everyone together on the same page and provides accurate and up-to-date information that can be used to improve the planning process. There is no one-size-fits-all solution in advertising technology.
Take a look at the CPM advertising networks listed on this list. Look no further if you’re a publisher looking for an ad tech company that can provide you with high-quality CPM ads and specialized CPM advertising programs.
You’ll receive a good user experience and a good CPM rate from each of these networks. But before you make a decision, consider what is best for achieving your business goals and how CPM fits into that.
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