Choosing The Right Type Of Google Ads For Your Business Goals

Types Of Google Ads: SEO and other marketing strategies for businesses are required to build an image and a name in the market. Not to mention, one of the best ways to display your products and describe your services within the budget is through Google ads. This mode of marketing your business is beneficial for small as well as medium enterprises.

In fact, these ads get you potential customers and buyers who show interest in your products. Google ads also help in improving your strategy and marketing your products or services altogether. The type of Google ads you run for your business plays a vital role in deciding its ultimate growth.

However, it is not an easy job to decide which type may suit the best for your business! So how do you find a solution or rather an answer for this conundrum? Well, we have brought a comprehensive blogpost which will help you to clear all your doubts.

Google ads are unquestionably one of the most utilitarian ways to reach your potential customers online. In fact, through the right application of campaigns and strategies, businesses can drive leads, conversions, and sales.

So let’s start and get to know how is it possible to make this happen by the means of Google Ad campaigns.

What Are Google Ads?

Google Ads (also known as Google Ad Words) is a platform provided by Google for the businesses to manage and create ad campaigns on Google’s SERP. It is a great way to reach potential customers and drive them to your website.

Google Ads, with help of targeting tools, help you find the targeted customers at the right time. Besides that, they work on Pay-per-click model, which means you have to pay when someone clicks on your ad.

This is however, an affordable form of online marketing allowing business owners to target a specific audience without spending a hefty amount like it was with the traditional mode of advertising.

How to Start Working on Google Ads?

The first thing to consider while choosing this marketing strategy is how to get started with Google ads? Don’t worry! We will try to encapsulate so that you do not have any doubts left when it comes to choosing an ideal one for your business.

1. Create An Account

First step on the ladder is to create an account through Google ads interface. Subsequently, it will require you to provide some basic details about your business and select a payment method.

2. Decide Your Budget

After creation of the account, set your budget for your ad campaign. Google Ads provide flexible budget options to choose from as per your needs and requirements.

3. Choosing Your Target Audience

Choosing the right kind of target audience is indispensable for a business. In fact, is one of the most important steps while you opt for online advertising. Use of demographic and geographic tools can help you do this more accurately. Similarly, you can make proper use of the keywords to target specific topics related to your business which people might be searching for.

4. Create Your Ads

Provided that, the next step is of creating the ads. For this, you’ll need to add texts and images to your ad campaign. In addition to that, you can add some other information regarding the landing page and tracking codes etc.

5. Optimization Of Ads

Once your ads are online, it’s equally important to monitor them as well as check how they are performing. You may also need to make some prompt adjustments in case there is a requirement to do so. Therefore, to track the performance of your ads, use the Google Ads interface and ensure the best output as per your investment. Google Ads is an effective way to reach out to the target audience and deliver your message.

Note : While working on Google ads, make sure to optimize your Website as per Google.  Check out this Best SEO WordPress tips for best performance of your ads.

After all, there are several campaigns you can use depending on your business’s goals and budget.

7 Types Of Google Ads for your Business

The primary aim is obviously to get the results you are expecting. However, to attain the results, you have to select a type of Google ad that will cater to your business needs perfectly. Have you ever tried to find out how many types of Google ads are there? Well, if not, we will try our best to elucidate this.

1. Search Ads
2. Display Ads
3. Video Ads
4. Shopping Ads
5. Remarketing Ads
6. App Ads
7. Dynamic Search Ads

1. Search Ads

The most popular types of ads are search ads. These appear at the top of the Google search results when someone searches for a particular product. The trigger point is when someone uses a search query related to the keywords you have chosen. The principal focus of search ads is the potential target audience which is already showing interest in what you offer.

2. Display Ads

Display Ads appear on websites, blogs and other web pages. They are usually smaller in size than the search ads and are considered a great way to reach a wider audience. The visual stimulation through these ads helps in increasing the traffic and click-through rates.

3. Video Ads

Video ads as the name suggests, appear on video streaming sites like you tube. Besides that, these ads attract the audience who like the watching the content rather than reading about it. Perhaps it is a great way of reaching more people or audience in the digital world.

4. Shopping Ads

Shopping Ads appear in Google shopping and Google images. They have the potential of reaching people who actively search for products or are fond of shopping. These ads are triggered by a search query and people watching your ads are already interested in those products. All that is necessary for you is to create engaging ads so that the interested ones click on the ad immediately.

5. Remarketing Ads

These ads are generally for the audience which has already visited your website. They help target the people who have not yet purchased anything from your website, but were interested in your products or services. Using means like email marketing or video remarketing is the way to create this type of ad campaign for your business.

6. App Ads

App ads appear on the Google play store or App store in IOS devices. They are used to promote mobile apps and target the people with mobile devices.

7. Dynamic Search Ads

Dynamic Search Ads provide the easiest way to reach out to the customers. These types of ads are set off by search queries but are not limited to the keyword based campaigns. Your dynamic ads allow people to get what they want. To put it another way, they facilitate reaching the customers who may not have searched the exact term that you selected but you will still be able to target them.

Conclusion

We expect that after perusing over this little piece of information, your insight about different types of Google Ads has been improved.

We understand you may be little confused about the technical issues that may occur while using this form of marketing strategy. But the good news is that Google Ads is a very user-friendly platform and you don’t need any technical help to get started.

However, if you still have any doubts or further queries, you may feel free to get in touch with best digital marketing agency MintSoftech.

We are always ready and happy to serve all our esteemed clients across the world. Putting in the most earnest of our efforts to elevate your business to the next level establishes our forte in the world of digital marketing.