The Best SEO Tools and Techniques for Your Website

Understanding the basics of SEO is fundamental for increasing the site’s organic traffic. Likewise, SEO Tools and Techniques are also crucial for your business.

If you want your business to flourish you will have to pay serious attention to these. After you are done with the basics you will need some advanced SEO tactics. Therefore, in this article, we will share some of the best SEO techniques for WordPress or other platform websites to improve your site’s performance.

We will talk about the top SEO tools and techniques that demand the attention of every business holder. Moreover, these will also help increase the site traffic exponentially.

It’s not just about the on-page SEO tactics that you need to take care of but off-pages as well. Utilizing these techniques will eventually allow you to improve the visibility and traffic at your site.

Top 9 Major SEO Tools and Techniques

1. Identify The Best Performing Pages Of Your Competitor

It’s great to know about the strategy of what your competitor is trying to do! It is something that will give you more chances to ameliorate your site’s performance. Thus, it helps you figure out what is exactly working for the website while you compete on the SERPs.

One of the most effective ways to start is simply by finding which the top performing pages of your competitor are. At the same time, you will be able to identify exactly where the traffic is coming from!

Moreover, what is the factor which is driving this traffic in? This is a way which can help you find out the pages which drive the most traffic to the major competing websites. At the same time, it will give you an insight why these pages perform better. Hence, you will be able to make the best use of the strategy for the purpose of getting some traffic at your end.

Check out 10 Best CPM Ad Network for Publishers

2. Improving The Content Strategy Through A Keyword Gap Analysis

Content strategy is one of the most important factors that can prove conducive for the growth of your business. However, we see that most of the businesses do not give it the attention it demands.

Therefore, you should not commit the same mistake just like others. There are two very important focus areas when it’s about content strategy.

Firstly, optimizing the content is what is absolutely crucial. Secondly, creating new content is equally important.

Optimizing the content is the most effective starting point but there are things that need to be kept in mind. Most people make the mistake of creating content blindly. Hence, it’s imperative that you create content with a purpose in your mind.

In other words, you should follow a strategy in order to create new content. Keyword gap analysis is necessary to steer your content strategy.

Hence, this will help you identify the keywords for which your competitors rank for. You can further create your own content around these keywords and topics in order to fill the gap. It’s important to remember that with SEO tools it gets much easier.

3. Use Digital PR For Effective Online Presence

Earning authority back links at scale is a big challenge that SEOs face. It’s important to realize back links act as a top factor in Google’s ranking. There are multiple strategies to earn relevant links. However, these are a lot tough to scale effectively.

Check out the best link building strategies for your website.

One of the best ways to create quality links is by creating unique content which is relevant at the same time. It further results in gaining popularity naturally over the internet. Creating unique content is always worth it.

Moreover, the links are just the editorial votes provided by choice. It’s important for a content to be useful because then it has more chances readers will find it valuable. Likewise, this also increases the chances that someone will finally link to it. A tactic that can help you earn such editorially placed links is through digital PR.

4. Improve Your Organic CTR By Using PPC Testing

We know that CTR is used as a ranking factor and it’s obviously something that you should optimize. But before that it’s necessary to break down the elements which impact your site’s click-through rate. For example, title tag and Meta description.

Additional ad spaces, image blocks and the like can push the organic listings down. As a result, this will foster a lower CTR.

Check out here some WordPress Best SEO Tips to improve your CTR

So how that is a title tag or a Meta description can deliver the highest CTR! Well, you can leverage PPC in order to test title tags and Meta descriptions. Therefore, it is good to set up ads for a set of particular pages in order to test titles and descriptions.

This will further give you good data regarding some key phrases and headings. Try using different headlines for determining the best title tag. Whereas, make sure you keep the description the same for each.

On the other hand, to determine the best description to use, try three different ones. Likewise, keep the headline same for each in this case as well. Ultimately, you’ll see that you can improve your organic CTR.

5. Make The Most Of Your Competitor’s Broken Back Links

As has been noted, it’s very difficult to build quality back links. But broken link building is a great way to do so. However, this is just a tactic to find the broken back links, creating content that fits the link is equally important.

You can further sort this by Domains as you will see a number of referring domains. Specifically, these domains will be linking to a particular broken page. Unique referring domains are the best in ensuring link building success.

You may therefore suggest a similar content like your or create a new one to replace the broken link in order to prevent a bad user experience. It is certainly one of the most important parts of SEO Tools and Techniques.

6. Use Of The Internal Links To Supercharge Page 2 Rankings

If you have got the keywords which are on page 2, they will need boosting to get on the first page of the SERPs. Therefore, adding internal links to the pages can help you achieve this quite comfortably. It’s important to realize that internal linking passes the relevancy signals and Page Rank.

Internal linking is indeed a much underutilized SEO technique. This technique is sufficient in itself to see these page 2 rankings jump onto the first page. In order to make the most of internal linking, you have to find opportunities to boost page 2 keywords.

Work through your site’s top linked pages as well as add internal links whenever possible. Ultimately, it will certainly do what you expect out of it. All that you need is a bit of patience and a smart strategy. Supercharging your keywords isn’t that tough as it often seems like.

7. Optimizing for core Web Vitals

Recently, we have seen that Google places more emphasis on page as well as user experience. Rather we can say that Google considers them as deciding ranking factors.

Therefore, we see the focus shifting towards the on page UX elements. That is to say, on mobile friendliness, safe-browsing, HTTPS and other intrusive interstitials.

Core Web Vitals is another important factor that has become a ranking signal of late. To clarify, it is a collection of metrics around speed, visual stability and responsiveness.

Largest contentful Paint (LFC), First Input Delay (FID) and Cumulative Layout Shift (CLS) are some vital aspects of it.

Core Web Vitals apply to all the web pages therefore it’s imperative to measure all of them. In general, they present a different facet of the user experience. These indeed offer a real-world experience related to user-centric outcome.

8. Optimization For Image Search

If you do not optimize for image search, there is a great chance that you will miss out on opportunities to draw traffic.

To put it another way, you will miss the traffic from the sources which your competitors do not consider. This is rather something that goes beyond just tagging your images with alt tags. Moreover, properly optimizing the images on your site can help you immensely in SERPs ranking.

You will need to consider alt tags, file names, resizing, creating an image sitemap and host them on a CDN. In fact, you’ll see that optimizing the existing images may take more time than usual. It is a vital aspect of search engine optimization and hence should be taken care of meticulously.

After all, all the images on your website tell a story in itself to all the visitors over there. Additionally, they exhibit everything that your business can provide them with. So the next time you do this, make sure you keep all this in your mind.

9. Cleaning Up All The Toxic Links

Backlinks help your site to rank higher on Google. Likewise, all the wrong links can prove detrimental to your website.

In particular, these can affect the rankings of your website. So what is the right strategy to deal with this particular issue? Well, you have to make time to clean up all such toxic links from your website.

But, you may be wondering how my site has such links! There are simple reasons for that. This may be due to some potential reasons like:

• Links you bought or got in exchange (For Gifted Products)
• Through Link Building (using anchor text)
• Through Guest posting campaigns
• Negative SEO
• Poor quality directory or bookmark site tactics

Therefore, it is vital for you to remove all such toxic links in order to get the best results. The sooner you do it, the better. You will ultimately see how this can help you get all the potential customers and enhance your business.

The Bottom-line

We all know that search engine optimization is indeed a scientific technique to improve your site’s visibility.

As can be seen, the visibility of your website should be high on search engines. Only then will it be likely for the brand to grow in business. In short, SEO is absolutely crucial as it makes your website a lot more visible.

Ultimately, it will ensure more traffic and opportunities to gain more customers. However, SEO Tools and Techniques equally can prove beneficial.

For SEO, choosing the best digital marketing agency is also crucial at the same time. Thus, we at MintSoftech provide the best seo techniques for WordPress or other platforms website for our clients. With extensive knowledge and experience our professionals are adept in their respective fields.

Moreover, it’s our key priority to make use of state of the art technology in order to deliver the best results. We ensure that we take your business where it needs to be. Get in touch and let us have the privilege to render our finest services.