Qus 1. What is the importance of digital marketing?
Ans: Digital marketing assists businesses and brands to reach a larger audience and specifically connect with potential customers who are more likely to buy their products or services.
Qus 2. What is the importance of digital marketing in future?
Ans: The importance of digital marketing is associated with the ability to help businesses use data for targeted marketing techniques. In fact, businesses can even retarget all the potential customers who have already once availed themselves of a product or service.
Qus 3. Why is digital marketing important as a career?
Ans: One of the top reasons for choosing digital marketing as a career option is that it offers exciting opportunities in the evolving digital marketing field.
Qus 4. What is mobile app development?
Ans: Mobile app Development is about creating digital or software applications to run on mobile devices. These applications utilize a network connection and work with remote computing resources.
Qus 5. How Facebook Ads can help grow a business?
Ans: Facebook ads can expedite the process of targeting a specific audience. We all are aware of the fact that the platform collects data, thus it can help identify the audience interested in your products and services.
Qus 6. How Google Ads can improve your business?
Ans: Google ads equip you with an ability to display your ads to reach people with specific interests. Moreover, they allow you to use various targeting methods to reach the right audience.
Qus 7. How are FB ads and Google Ads different from each other?
Ans: Google ads are specifically designed with an active user intent while on the other hand, Facebook ads are more passive in nature. Facebook ads can be shown to users not necessarily searching for any specific product or service. They usually appear within the users’ Newsfeed.
Qus 8. How does Google Ads improve SEO?
Ans: Google ads and SEO can work extremely well in tandem. Brands which regularly track their search engine rankings and traffic can strategically make use of ads. This helps enhance visibility for important keywords which further drives paid traffic in order to get to the Page 1.
Qus 9. Is social media marketer a good career option?
Ans: Social media at the present time has become a key channel for connecting with people. Therefore, companies can use it effectively to market their products and capitalize on their reach. It would suffice to say that a career in social media marketing is a great option to consider as it comes with a lucrative pay grade.
Qus 10. What is website development?
Ans: Website development is the building or maintenance of websites. Web developers work behind the scenes to make a website look aesthetically pleasing, work fast and perform efficiently providing a seamless user experience. This is done by using a variety of coding languages.
Qus 11. What is the difference between web design and web development?
Ans: A web designing in particular is related to designing the layout, usability and virtual appearance of a website. On the other hand, web development is associated with building and maintaining the core structure of a website.
Qus 12. What skills do you need for web design?
Ans: Must have skills for a web designer are:
- HTML. Hypertext Markup Language is the cornerstone for almost all websites and remains the most vital skill to learn for web design. …
- CSS. …
- JavaScript. …
- Content Management Systems
- Other Design Applications
- Web Server Management
- Online Marketing
- Responsive Design
Qus 13. Is HTML and CSS web design or development?
Ans: HTML (the Hypertext Markup Language) and CSS (Cascading Style Sheets) are the two core technologies for building web pages. HTML is responsible for providing structure of the page whereas, CSS caters to the visual and aural layout, for a variety of purposes.
Qus 14. How to increase website traffic?
Ans: Some approaches used to increase website Traffic are:
- Optimizing content with keywords.
- Creating targeting landing pages.
- Crafting high quality engaging content.
- Digital ad campaigns to promote your website.
- By enhancing your local search reputation.
- Sending emails linking to your website.
Qus 15. What are E-commerce Platforms?
Ans: An ecommerce platform is a content management system(CMS) and websites use them to manage cataloged products, register purchases and manage a user’s relationship with a retailer. It doesn’t matter whether your business is small or large, B2B or B2C, WordPress, Shopify or OpenCart are some E-commerce platforms which can help you create and manage an ecommerce website effortlessly.
Qus 16. Which are the most popular ecommerce platforms?
Ans: Some of the most popular ecommerce platforms are:
- WooCommerce.
- BigCommerce.
- Magento.
- Shopify.
- Shift4 Shop.
- SquareSpace.
- Zyro.
- Square Online.
Qus 17. What is Content Marketing?
Ans: Content marketing is a strategy used by digital marketers to attract, engage and retain customers or an audience by creating, sharing engaging articles, videos, podcasts etc. This strategy establishes expertise and helps enhance brand awareness.
Qus 18. What are the Essential Types of Content Marketing?
Ans: Some of the Essential Types of Content Marketing include:
- Blog posts.
- Infographics.
- Videos.
- eBooks.
- Case studies.
- Checklists.
- Testimonials and reviews.
- Influencer marketing.
- Whitepapers
Qus 19. Why is Content Marketing Important?
Ans: Content marketing plays a vital role in building customer awareness, generating leads and increasing conversions. As the digital age has advanced over the years, content has become an integral part of any marketing strategy.